Vulture.com - Talking to the Seinfeld Writer Behind ‘Yada Yada Yada’ and ‘Double-Dipping’

Excerpt:"I was wondering if you could walk me through the process of writing a Seinfeld episode.First, you come up with an idea — well, you really need to come up with four ideas, or three, because you have to have all of the characters engaged. Coming up with story ideas was absolutely the most important part of your job, which is not true of 90 percent of sitcoms where you’re doing it as a group."For the full interview, click here: vulture.com