WEB DESIGN
A professional website is a must for everyone serious about their work. It is an essential tool to develop your message and brand. It is your online calling card, your main hub, the place where your social media networks and pertinent information about your book should all come together. Both consumers and media professionals will visit your site before engaging further with your work.
Since your website should reflect your work, assets, and brand accurately and professionally, appealing visuals and clear structure are essential.
Wildbound builds custom websites, based on WordPress, Wix, or Squarespace templates, designed to capture your unique voice and brand and build a strong online presence for you, your material, and all future endeavors.
Your Website Should Include
Home Page: Include a welcome message, featured blog posts, social media feeds, teaser video, upcoming events, and whatever else you can fit onto this page without cluttering it up. Essentially, the homepage is a “snapshot” of the rest of your website and should give the user a quick overview of everything they can explore on your site. Make a good first impression!
About: Highlight all that you are with images, facts, Q&A, praise/blurbs, and a personalized bio (not an abstract laundry lists of accomplishments or curriculum vitae).
About the Work: Include separate page(s) for each one of your projects. Include any imagery, a brief synopsis, video, praise, blurbs, purchase links, and any other nuggets you can offer to help your audience dive into the world.
Media Coverage/Events: Include links to coverage, pictures/video from events, blurbs, awards, a downloadable media kit, and everything else you can highlight. This page should be splashy, so make it visual.
Contact: This is a simple page with your direct contact info (though you may want to create a secondary email account reserved for communication with your audience) and your representative’s info.
Resources/Blog: This is a page that provides more context to your work. A blog is great and can be beneficial if you commit to creating original and relevant content on a regular basis. But use it or lose it. No better way to lose an interested reader or potential customer than a blog featuring a post dated years ago.
Interactivity: You need to optimize your website for social media friendliness, which means make it as easy as possible for visitors to signup for your mailing list and share your content through all social media channels.
Monitor & Track Results: Your website absolutely must include Google Analytics to monitor real-time site statistics, as well as basic SEO (search engine optimization) to boost discoverability.
