PRESS CAMPAIGNS

A successful media campaign can increase your credibility, generate exposure of your book, build awareness for your platform, gain positive reviews, drive sales, and so much more. Coverage may encompass reviews, interviews, Q&As, guest posts, profiles, features, and mentions in all forms of media, including newspapers, magazines, journals, online sites, blogs, podcasts, radio, TV, etc. Generating this coverage requires a highly targeted approach. In today’s competitive media marketplace, most media contacts consider general press releases and mass emails spam. That’s why at Wildbound, we’ve built a global base of contacts by being relevant, personal, and easy to work with.

PRESS CAMPAIGN STEPS

1. Develop Master Media List

Wildbound will create a completely customized master list of top media contacts at newspapers, magazines, journals, radio & TV and online outlets in all local, regional and national target markets for your book, based on interest areas. This list will always be shared with you to ensure our collective dream list of media is being targeted.

2. Design Press Kit.

Windbound’s design team will create a professional press kit to book radio & TV appearances and speaking engagements at venues relevant to the themes and messages in your material. Your press kit is a visual teaser, including all the highlights of you, your work, and what you have to offer. Key pages of your media kit include a cover page with all pertinent metadata, press release, author bio, praise, mock Q&A, talking points, and a short excerpt/sample of your work.

3. Send Individualized Pitches

Wildbound will craft original and fully individualized pitches for each of the targeted media contacts. Pitches are focused on reflecting what’s timely about you and the themes and messages in your work. Pitches are delivered via email, phone, social media, and/or snail mail – depending on the media outlets’ preferred form of contact.

4. Perform Follow-ups

Wildbound will follow-up extensively with each media contact to ensure they’ve considered the material, received your press kit, and/or are still considering coverage.

5. Media Updates & Reports

Wildbound submits media updates and reports to all clients, including breakdown of media outreach statistics, feedback, response rate, etc.

6. Relationships

Wildbound will help clients develop long-term, valuable relationships with journalists, event coordinators, social influencers, editors, producers, brands, and relevant interest groups.

Testimonials Entries

“How can you cut through the noise of the culture and get attention for deserving work? Hire Wildbound, for starters. They’ve got a lot of arrows in their quiver and their aim is true.”

Steve Wasserman, publisher of Heyday and former books editor of the Los Angeles Times

“Within a matter of weeks, Jared and Julia of Wildbound Live took the National Book Critics Circle awards team from virtual production newbies to a superb virtual awards event, featuring several dozen pre-recorded videos and live hosting, all seamlessly interwoven. We were overjoyed with the intimate flow, the minimal stress, and the fact we could manage this all within a tight nonprofit budget. We'll always be grateful to our Wildbound angels.”

Jane Ciabattari, Vice President/Awards, National Book Critics Circle

"Jared and Julia, Wildbound, have proven themselves again and again as an indispensable force, and an intrinsic piece of my storytelling brand. Their infectious energy, their committed spirit, and the consistent quality of their deliverables all exceed my expectations every time we collaborate. I am always looking forward to working with them on what's next."

Obi Kaufmann, author of The California Field Atlas

“Working with Wildbound is a dream! They’ve taken our book festival to new heights through extensive press coverage and leading edge social media strategies, not to mention snazzy video production that achieves exactly our purpose. Their expertise, commitment to excellence, and joyful exuberance add tremendous value to our efforts. We look forward to having Wildbound on our team for years to come!”

Cherilyn Parsons, Founder and Director, Bay Area Book Festival and Women Lit

“What makes the Drakes at Wildbound so special is they embody the essential qualities that are at the heart of a successful public relations team. And what are those qualities - insight and sensitivity - which translate into a talent to shape and frame the innate power and beauty of a book. Their dedication, effort and professional artistry has had a profound impact on our work and proven indispensable to our success.”

Boston Teran, internationally bestselling author of Creed of Violence & God Is a Bullet

"Wildbound PR helped us not only take our large-scale Winter Speaker Series to a massively successful virtual format, they truly tied into our mission on a personal and emotional level along the way. This buy-in resulted in the best press we've ever received, and the services they offer are second to none. From technical logistics to PR to great communication to event recaps to constructive criticism, I can't say enough nice things about Jared and Julia. They are authentic, compassionate and genuinely care about their partners, a fact which resonates through every step of the process and makes working with them truly rewarding and productive."

Brendan Madigan, creator of The Alpenglow Sports Winter Speaker Series

“Wildbound keeps a writer way too busy with innovative strategies and energetic pursuit of promotion all while maintaining a deep understanding of the sensibilities of authors…no matter how eccentric their personalities.”

Peter Mehlman, Emmy nominated writer/producer of Seinfeld & author of It Won’t Always Be This Great

“Wildbound didn’t just write a couple of press releases and call it a day. They read my book, understood everything I was going for with it, and worked hard to line up exactly the right placements and events around it. I could never have done that on my own.”

**Katy Towell, author of Charlie and the Grandmothers & creator of Skary.com**

“I hired Wildbound to help me with the publicity for two of my novels and have found them to be well-connected, efficient and organized. I heartily recommend them to anyone seeking competent and professional help with publicity.”

**Margaret Coel, New York Times bestselling author of the Wind River mystery series**

“Not only was Wildbound highly effective in getting me public appearances, press, and book groups, but they were also so responsive to my concerns. No sooner would I ask for something then it was done.”

Susan Sherman, author of The Little Russian

Go Wild.

If you would like us to consider working with us, please fill out our client questionnaire. Click the button below to get started.

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