LA Times Features David Fenton

Here’s an excerpt from Nick Goldberg’s column:

“Fenton, whom the National Journal once called “the Robin Hood of public relations,” argues that while yes, of course the fossil fuel companies are villains in a scam of historic proportions, the other side — the anti-climate change side — needs to acknowledge some serious strategic mistakes as well.

In his forthcoming book, “The Activist’s Media Handbook,” due out in November, Fenton says that the forces trying to rouse the world to fight climate change — including philanthropic foundations, environmental organizations and activist groups, among others — have by and large ignored the most rudimentary tenets of marketing and advertising, to their detriment and the planet’s.”

Read the full article here.