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L.A. Knows What's Up With Publishing, Do You?"Kassia Krozser, founder of publishing site BookSquare, added that publishers are no longer competing against other publishers—they’re competing with authors. Traditional publishing affords authors 25% of 75% of the royalties made from book sales—mere pennies compared to the whole 85% offered by sites like Smashwords. And a recent LA Times article evinces big publishing houses are losing their stronghold on the business. With the ability to make more money and control the production of their books, authors have started asking: what can a publisher do that I can’t?"