JDPR NEWS

Why Peter Guber's Book Tell to Win Is a Game ChangerRenowned film producer Peter Gruber (Rainman, Batman, The Color Of Purple, Flashdance) talks with Arianna Huffington about the power of narrative discussed in his new book Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story:"The magic happens when you take facts and figures, features and benefits, decks and PowerPoints -- relatively soulless information -- and embed them in the telling of a purposeful story."